Integrated Marketing Communications Strategies and Tactics
A true integrated marketing communications plan is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines such as paid advertising, public relations, promotion, and social media.
In Addition to the online strategies below. Ijoe is experienced and expert in producing Business Collateral, Direct Mail, New Releases, Sales Collateral (.PPT), Radio Spots, TV Spots, and many more….
Get started with these options from iJoe Inbound Marketing:
Start with a Free Assessment – Get a free website marketability score.
CMS – Content Management System (An Editable Website) – Website redesign – develop a website on a user friendly/editable platform. Much like working in Microsoft Word. WordPress is our preferred platform.
SEO – Search Engine Optimization – get your website optimized and get found online in Google, Yahoo and Bing Search.
SEM – Search Engine Marketing – Adwords can bring you remarkable results even among the most obscure leads.
SMM – Social Media Marketing – Facebook ads target real human interests by using the “Interest Cloud Technique” — requires you to really get inside the head and shoes of the people you’re targeting. Advertise where the people are every day.
Landing Pages – Lead capture pages or a lander. Drive traffic to these topic pages to begin the lead nurturing process.
LinkedIn Optimization – An untapped sales tool. Call me to review the Playbook.
Blog – add one to your website and implement a content strategy to get you up and running. A blog is a powerful tool for getting your website found in (organic) search.
Content Marketing – Thought Leadership – Own your topic online – Boundless opportunities for blog posts, social media posts and PR opportunities.
Inbound Marketing Specialist– Your first step in expanding your marketing team to include New Media and maintaining a consistent feed of content to grow your business online.
Mobile Marketing – One half of all local searches are performed on mobile devices. Optimize your website for mobility.
Got Questions? Contact me for a no obligation consultation.
Click Inbound Marketer to contact me.