Online Marketing Automation requires a top-shelve software tool and a dedicated operator.

Do you have an Online (Inbound) Marketing Strategy?

Seeking customers via print, TV, radio, banner advertising, cold calls (Outbound Marketing) are one way communications.

Moving your business communications online is interactive and two-way. Customers come to you via search engines (Google), referrals and social media (Facebook/Twitter).

Proof of the Decline of Outbound Marketing:

• 86% people skip TV ads
• 44% of direct mail isn’t opened
• 200 Million have registered their phone numbers on the FTC’s ‘do not call’ list

Free Infographic, Inbound vs Outbound Marketing

What is Inbound Marketing?

Today, the majority of consumers begin their shopping experience online. Finding your business online is the first step to remain competitive.

Inbound Marketing summarized by Wikipedia:

Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.  In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Get a free website marketability score – It reflects a snapshot in time. Analyzes your regular inbound marketing activities and uses those to calculate your current score.  Top score is 100.  Average scores range from 35-45. Click to contact Joe Lusso for a free analysis.

How much time per week does Inbound Marketing require to see results?

Once your infrastructure (Website and Social Media) is in place, approximately 20 hours per week. Automation tools have made it significantly easier to accomplish a digital legacy your pocketbook will love.

What skills should an Inbound Marketer have to succeed?

Experience is invaluable. In addition, source someone is who is certified and has a degree in Internet Marketing. Most entrepreneurs run the HubSpot marketing automation software themselves and others rely on Inbound Marketers/Consultants like iJoe Inbound Marketing to outsource the entire effort.  HubSpot provides a well-designed onboarding process for you, your staff and/or your consultant. 

HubSpot comes to mind for an all-in-one solution. This software comes complete with a dashboard to manage your entire online marketing needs. No need to redesign your website. This software integrates your social media and email solutions (Constant Contact). One dashboard completely manages your SEO, social media and lead nurturing.  It’s an all-in-one Inbound Marketing software tool. The automation efforts are boundless – use the HubSpot Salesforce Connector to ensure accurate lead assignments to sales.

Do I need a website?

Yes. But, no need to redesign it or SEO it. HubSpot is your solution. Build your site in HubSpot or align your current website with the software. HubSpot software is well positioned to market your business online.

Who uses Marketing Automation?

Entrepreneurs, Small and Medium-sized Businesses, Mid-market and Enterprises. Click above to learn about the proven success of over 10,000 businesses across a variety of industries.

The most common results:

• Doubled Revenue in the first year
• Increased Revenue by 70% in the second year
• Continued growth through a recurring revenue model

How do I get started?

Call iJoe Inbound Marketing to discuss your business goals. Get a free website marketability score to benchmark your current progress. We will review your marketability score and discuss a plan of action with you.

What costs are involved in launching?

• Software packages can run from $200 a month up to $1,000 depending on your needs.
• Website migration – $10/page (optional)
• Inbound Success Training – $2,000 (required)
• Inbound Marketing Consultant Co-Pilot or Pilot (optional). This is iJoe Inbound Marketing managing this entire effort. Longer commitments result in lower monthly fees. The recommended time commitment is 20 hours per week. Call to for a consultation.

Is there local support?

HUG! HubSpot Minneapolis Users Group – A local marketing automation users group. Learn first-hand what HubSpot users are sharing and implement all the best practices along the way. Meetings occur monthly. HubSpot is about setting high standards and establishing measurable goals to improve individual outcomes.

ROI

In 2013, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot software. The following are highlights of the key findings.

• Traffic Improvements: Overall, users experienced an average 2.7x increase in traffic after 12 months of active use.
• Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
• Download the full report

Not ready for a complete online marketing automation program?

Get started with these options from iJoe Inbound Marketing:

Start with a Free Assessment – Get a free website marketability score.

CMS – Content Management System – Website redesign – develop a website on a user friendly/editable platform. Much like working in Microsoft Word. WordPress is a great platform.

SEO – Search Engine Optimization – get your website optimized and get found online in Google, Yahoo and Bing Search.

SEM – Search Engine Marketing – Adwords can bring you remarkable results even among the most obscure leads.

SMM – Social Media Marketing – Facebook ads target real human interests by using the “Interest Cloud Technique” — requires you to really get inside the head and shoes of the people you’re targeting. Advertise where the people are every day.

Landing Pages – Lead capture pages or a lander. Drive traffic to these topic pages to begin the lead nurturing process.

Facebook Storefront – Manage your entire online business through Facebook.  Facebook in Lieu of a website – F-commerce.

LinkedIn Optimization – An untapped sales tool. Call me to review the Playbook.

Blog – add one to your website and implement a content strategy to get you up and running. A blog is a powerful tool for getting your website found in (organic) search.

Content Marketing – Thought Leadership – Own your topic online – Boundless opportunities for blog posts, social media posts and PR opportunities.

Community Manager – Your first step in expanding your marketing team to include New Media and maintaining a consistent feed of content to grow your business online.

Mobile Marketing – One half of all local searches are performed on mobile devices. Optimize your website for mobility.

Got Questions? Contact me for a no obligation consultation. 

Click Inbound Marketer to contact me.