Education and Training

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The marketplace has changed drastically for marketing professionals. Staying current in New Media is a daunting task. Knowing where to train and what are the most current practices is essential to your success. HubSpot is the leader in maintaining best practices/methods in the industry. You will be training with Professional leaders from, Constant Contact,, Google, MarketingProfs, Twitter for Dummies, SEOmoz, Wine Library TV and many more. Currently the training is FREE. Getting started is easy. You can watch and download all sixteen inbound marketing modules here. Everything you need is at your fingertips (videos, slides and companion documents). In addition, you can use these materials offline. Download the videos to you iPhone. All the training comes FREE from HubSpot’s Inbound Marketing University (IMU). Upon completing the 18 modules, you will take a one hour test online. You are on your way to becoming a CERTIFIED PROFESSIONAL by the leader in the marketing industry. Notice the badge to the right, Joe Lusso has competed this training program and passed the exam to become an Inbound Marketing Certified Professional. The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.

Begin your Training and Education here:

The program includes 18 classes, including reading assignments and optional homework assignments to walk you through each step of inbound marketing. Feel free to complete the classes at your own pace.

Video Module: Add the IMU Training Courses to Your Website

Inbound Marketing University Certification Program 2014