Essentials: Demand Generation Strategy
Essential Components of A Demand Generation Strategy for the Modern B2B Marketer – A Holistic Approach. Content Marketing – Rightfully claiming/attracting organic search to your website. Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (Blogging) to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing yields an average increase in organic traffic of 350 percent and will help you generate highly qualified referral traffic that often turns into your best clients. Persona Development – The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Personas are only as good as the research behind them. Effective personas: Represent a major user group for your website. Express and focus on the major needs and expectations of the most important user groups Give a clear picture of the user’s expectations and how they’re likely to use the site Aid in uncovering universal features and functionality Describe real people with backgrounds, goals, and values Sample B2B Personas may be differentiating messaging to Agency Personnel vs direct to the Marketing Director. Marketing Automation – Winning at Demand Generation banks on deploying an all-in-one Marketing Automation software solution like Hubspot. The technology behind winning at Demand Generation is Marketing Automation – the art and science of creating lead flows for sales. HubSpot comes equipped with...
read moreSEO Tune-up!
Learn Why You Need On-Page SEO to be Found Online! Helping search engines answer that basic question (What is this page about?) is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means (On-Page SEO). This helps provide the relevance element of search engine optimization that matches queries to useful results. Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. Keyword research forms your base. Even though individual keywords themselves are no longer enough to form the foundation of your content, everything begins with good keyword research. You want to know what terms you are targeting, the relative competition around those keywords, and the popularity of those terms. Ultimately, your goal is to connect your content with the very keywords people type and speak into the search box. Sample On-Page SEO Estimate: Keyword research for top 4 website pages. 1-2 Searchable Phrases (Medium to Low competition) per page Estimate 2 hours @ $55 = $110 Website Crawl report, before and after keyword process – Analyze. =$110 Apply new keywords to Website (Yoast) Title and Description tags. .5 hours @ $55 = $27.5 Coach Copywriter in re-writing pages to compliment keyword research 1 hours @ $55 = $55 1 on-page report to use as reference to optimize all site pages. 30-point plan can...
read moreTurnkey Website Redesign
Turnkey Website Development and/or Redesign $. As an Internet Marketing and Marketing Communications professional, I’ve taken the mystery out of making a decision to create a website and get it done inexpensively. $ = No Sting Clients have told us numerous times, I just want the BEST website platform (WordPress) and the BEST and most efficient package to be in business. Prepackage Websites: After spending 15 years trying to compare website packages and pricing, I just decided to package the BEST and most necessary components for success! Stealth Marketing Enabled Custom Websites: We are using the word ‘Stealth’ to describe a clever way of packaging a website and cutting through all the clutter of information that is confusing to most buyers. Lets be honest, the world of websites can be confusing. Our secret strategy is that your website is a tool to market yourself. And, we only want to provide only the things you need to market yourself online and enable you to easily expand at a later date. Online Marketing Strategy Our goal for your website is for it to be searchable online with a robust infrastructure and not an expensive design piece. We’ve found many of you are already branded with a logo, a book, a previous website and/or some other entrepreneur effort. If not, we have the tools to flush out your brand with you. The packages below were created to Arm you with the ultimate marketing tools to get you up and running quickly. WordPress...
read moreAWP – Author Website Special
Welcome AWP! And, Anyone who wants to be found online! As an Internet Marketing and Marketing Communications professional, I’ve taken the mystery out of making a decision to create a website. Clients have told us numerous times, I just want the BEST website platform (WordPress) and the BEST and most efficient package to be in business. Prepackage Websites: After spending 15 years trying to compare website packages and pricing, I just decided to package the BEST and most necessary components for success! Stealth Marketing Enabled Custom Websites: We are using the word ‘Stealth’ to describe a clever way of packaging a website and cutting through all the clutter of information that is confusing to most buyers. Lets be honest, the world of websites can be confusing. Our secret strategy is that your website is a tool to market yourself. And, we only want to provide only the things you need to market yourself online and enable you to easily expand at a later date. Online Marketing Strategy Our focus for your website is on an Internet Marketing strategy and not an expensive design piece. We’ve found many of you are already branded with a book, a previous website and/or some other entrepreneur effort. If not, we have the tools to flush out your brand with you. The packages below were created to Arm you with the ultimate marketing tools to get you up and running quickly. WordPress Website Package I – Economy $999 -WordPress (Top shelf/Robust/Superior Platform) -Easy to...
read moreClient excels at #DIY Inbound Marketing Strategy
Paul Pelletier of Boutique Sarfari hired me to build up his web presence. Paul had a small budget for SEO (Search Engine Optimization). We agreed on a price that would fit his budget and include his participation. I coached Paul through content planning, rewriting content to fit his brand, optimizing social media websites, marketing strategies and other resources for DIY (Do It Yourselfers). Paul Pelletier is a trained corporate lawyer. He’s been a dream client. He was very motivated to do the leg work to get traffic to his website. Together we built a solid SEO infrastructure for Boutique Safari. Paul powered through the extensive work necessary to optimize his web properties and get found online. It’s recommended to spend an average of 20 hours per week on your Inbound Marketing Strategy. Paul spends at least that amount of time getting his website found online. And, its paying off. Paul is seeing small but incremental results. Typical in SEO. The proof is in the Google Analytics reports and the social media counts. See his update below. Stats are very positive – almost at 25,000 site views on Google, over 250 followers on Twitter (about 15 per day each day), more likes and followers on Facebook and a Special Photographer’s Tour announced last week. Blogging and posting every two days at least. Adding videos every week – people love them! Read about Paul’s methodology below. I asked Paul to share His-Story. BOUTIQUE-SAFARI.COM WEBSITE 1. Ensure website is attractive, user-friendly, geared to...
read moreGet found in the Google search box. SEO Tune-up!
SEO (Search Engine Optimization) is a great way to get you found online. On-Page SEO is not a magic bullet but it’s certainly a step in the right direction to getting your website found online. Its a high ranking SEO strategy. Blogging is yet another tactic to get your organic search energized. Optimizing your website pages will get Google’s attention. In February 2015 only. The cost is $79 per web page. You will see a before and after report of your page to compare the results. On-page SEO – TUNE-UP Description of the 10pt Tune-up each page: Keywords Volume Keyword Difficulty H1 Keyword location Alt attribute Image file name Bold Italics Link in content Prerequisites: WordPress website. Let get you...
read moreIntegrated Marketing Communciations Strategies & Tactics
Integrated Marketing Communications Strategies and Tactics A true integrated marketing communications plan is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines such as paid advertising, public relations, promotion, and social media. In Addition to the online strategies below. Ijoe is experienced and expert in producing Business Collateral, Direct Mail, New Releases, Sales Collateral (.PPT), Radio Spots, TV Spots, and many more…. Get started with these options from iJoe Inbound Marketing: Start with a Free Assessment – Get a free website marketability score. CMS – Content Management System (An Editable Website) – Website redesign – develop a website on a user friendly/editable platform. Much like working in Microsoft Word. WordPress is our preferred platform. SEO – Search Engine Optimization – get your website optimized and get found online in Google, Yahoo and Bing Search. SEM – Search Engine Marketing – Adwords can bring you remarkable results even among the most obscure leads. SMM – Social Media Marketing – Facebook ads target real human interests by using the “Interest Cloud Technique” — requires you to really get inside the head and shoes of the people you’re targeting. Advertise where the people are every day. Landing Pages – Lead capture pages or a lander. Drive traffic to these topic pages to begin the lead nurturing process. Facebook Storefront – Manage your entire online business through Facebook. Facebook in Lieu of a website – F-commerce. LinkedIn Optimization – An untapped sales tool. Call me to review the Playbook. Blog – add one to your website and implement a content strategy to get you up and running. A blog...
read moreWhat makes the ULTIMATE [Inbound Marketing] Expert?
It is believed that 10,000 hours in any specific task makes an expert. In Outliers: The Story of Success, the author Malcolm Gladwell repeatedly mentions the “10,000-Hour Rule.” He claims the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours. According to Gladwell’s theory, I am an (Inbound Marketing) Expert. For me, this is 5 years at the same task, Internet Marketing. Human Resource departments base your annual salary on the standard amount of professional hours per year, 2,080. I am using this formula for expert hours spent per year. Experts with hybrid skills are the next generation of desirable employees in the coming decade according to Paul Roetzer author of The Marketing Agency Blueprint. “The future of marketing belongs to the generalists, the hybrids,” Paul Roetzer. Hybrid Skills Hybrid marketing professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. My career in Internet Marketing began over 5 years ago. Previous to that, I had 10+ years as a Marcom expert. Hybrid skills are part of my DNA. In 2008 I began mastering Inbound Marketing to include a formal education. The application of Gladwell’s theory is a great starting point when hiring a consultant. Finding a marketing expert with hybrid skills is a certainly a bonus too. Vetting an Expert Start with their website. You can learn a ton about staff on a company’s website...
read moreInbound Marketing Automation
Online Marketing Automation requires a top-shelve software tool and a dedicated operator. Do you have an Online (Inbound) Marketing Strategy? Seeking customers via print, TV, radio, banner advertising, cold calls (Outbound Marketing) are one way communications. Moving your business communications online is interactive and two-way. Customers come to you via search engines (Google), referrals and social media (Facebook/Twitter). Proof of the Decline of Outbound Marketing: 86% people skip TV ads 44% of direct mail isn’t opened 200 Million have registered their phone numbers on the FTC’s ‘do not call’ list Free Infographic, Inbound vs Outbound Marketing What is Inbound Marketing? Today, the majority of consumers begin their shopping experience online. Finding your business online is the first step to remain competitive. Inbound Marketing summarized by Wikipedia: Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. Get a free website marketability score – It reflects a snapshot in time. Analyzes your regular inbound marketing activities and uses those to calculate your current score. Top score is 100. Average scores range from 35-45. Click to contact Joe Lusso for a free analysis. How much time per week does Inbound Marketing...
read moreWebpage SEO – ADD Title HERE – use keywords when possible
H1 with Keywords Paragraph copy copy with bolds and anchor links. H2 with Keywords Paragraph copy copy with bolds and anchor links. H3 Keywords Paragraph copy copy with bolds and anchor links. In Platinum SEO Pack Title (70 characters) : Long-tail Keyword 1, Long tail keyword 2, Long-tail Keywords 3 Description (155 characters): Place the first sentence of the article here in the description. Keywords: Long-tail Keyword 1, Long tail keyword 2, Long-tail Keywords 3 + other relevant keywords...
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Google Analytics Certification
