Essential Components of A Demand Generation Strategy for the Modern B2B Marketer – A Holistic Approach. 

Content Marketing – Rightfully claiming/attracting organic search to your website. Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (Blogging) to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing yields an average increase in organic traffic of 350 percent and will help you generate highly qualified referral traffic that often turns into your best clients.

Persona Development – The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Personas are only as good as the research behind them.

Effective personas:

• Represent a major user group for your website.
• Express and focus on the major needs and expectations of the most important user groups
• Give a clear picture of the user’s expectations and how they’re likely to use the site
• Aid in uncovering universal features and functionality
• Describe real people with backgrounds, goals, and values

Sample B2B Personas may be differentiating messaging to Agency Personnel vs direct to the Marketing Director.

Marketing Automation – Winning at Demand Generation banks on deploying an all-in-one Marketing Automation software solution like Hubspot. The technology behind winning at Demand Generation is Marketing Automation – the art and science of creating lead flows for sales.

HubSpot comes equipped with a dashboard to manage your entire online marketing needs to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

The automation efforts are boundless for sales and marketing. Additionally, if used with a CRM (Salesforce) Connector you’ll ensure accurate lead assignments to sales. Ask me how I mapped $401k from prospect to sales.  Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Below is a general estimate and factors necessary to get started with Marketing Automation Software.

Software packages can vary a lot and run from $200 a month up to $1,000 depending on your needs.

Sample of the Main Factors That Drive Cost: 

• Number of Contacts in your Marketing Database
• Subscription Level/Edition will Depend Upon Functionality Needs
• Inbound (On-boarding Training) Success Training – $2,000 (not required) – up to 3 users.
• Website migration – $10/page (optional)
• Marketing Automation Experience Architect (JOE LUSSO) – Person Responsible for Campaign Mapping, Planning, Execution and Measurement of Marketing Automation/Lead to Revenue Management Programs.
• The recommended time commitment is 20 hours per month. We would agree on X amount Prospect and Lead nurturing email campaigns per month to include workflows and landing pages. 4 Blogs per month to include Social Media post. Content generated by Copywriter/Additional.
• Est $2,400 Software (1 yr) + $13,200 Admin (1 yr) = $15,600

Start with a Free Assessment – Get a free website marketability score and receive a complete audit of your digital footprint. More Online Marketing Strategies.

Got Questions? Contact me for a no obligation consultation. 

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Turnkey Website Development and/or Redesign $.

As an Internet Marketing and Marketing Communications professional, I’ve taken the mystery out of making a decision to create a website and get it done inexpensively.  $ = No Sting

Clients have told us numerous times, I just want the BEST website platform (WordPress) and the BEST and most efficient package to be in business.

Prepackage Websites:

After spending 15 years trying to compare website packages and pricing, I just decided to package the BEST and most necessary components for success!

Stealth Marketing Enabled Custom Websites:

We are using the word ‘Stealth’ to describe a clever way of packaging a website and cutting through all the clutter of information that is confusing to most buyers. Lets be honest, the world of websites can be confusing.

Our secret strategy is that your website is a tool to market yourself. And, we only want to provide only the things you need to market yourself online and enable you to easily expand at a later date.

Online Marketing Strategy

Our goal for your website is for it to be searchable online with a robust infrastructure and not an expensive design piece. We’ve found many of you are already branded with a logo, a book, a previous website and/or some other entrepreneur effort. If not, we have the tools to flush out your brand with you.

The packages below were created to Arm you with the ultimate marketing tools to get you up and running quickly.

WordPress Website Package I – Economy $999

-WordPress (Top shelf/Robust/Superior Platform)

-Easy to Edit

-Basic Branding – Your Logo/Book Cover colors extended through the website or choose from color palette.

-Built and Positioned for Online Marketing

-Essential Pages (6 Total): About, Blog, Contact, Buy-the-Book, Etc

-Essential Plug-ins: Security, Spam, Backup, SEO, Google Sitemap, More

-Blog that includes best practices buildout

-Social Networks Integration: (4 Total) Facebook, Instagram, YouTube, Twitter, LinkedIn, and/or Pinterest

-Keywords to be found on Google (1 Searchable Phrase per page)

-Mobile-friendly (Display accurately between Desktop and Mobile Device)

-Google Analytics

-Low Hosting Costs (Bluehost.com)

-Completely Expandable – (You’re setup to add pages and features)

-Free Internet Marketing Advice – If you like to read – We will load you up with fancy Whitepapers on how to get your business flourishing.

WordPress Website Package 2 – Deluxe $1599

5 hours of Design

– WordPress (Top shelf/Robust/Superior Platform)

-Easy to Edit

-Branded – 5 hours of Design – Your Logo/Book Cover colors extended through the website or choose from color palette.

-Positioned for Online Marketing

-Essential Pages Deluxe (12 Total): About, Blog, Contact, Buy-the-Book, Expandable to dropdown pages

-Essential Plug-ins: Security, Spam, Backup, SEO, Google Sitemap, More

-Blog that includes best practices buildout

– Social Networks Integration: (6 Total)Facebook, Instagram, YouTube, Twitter, LinkedIn, and/or Pinterest

-Keywords to be found on Google (1 Searchable Phrase per page)

– Mobile Optimized Website (Display accurately between Desktop and Mobile Device and much more)

-Geo-targetted SEO for location-based search

-Google Analytics & Webmaster Tools (Site statistics for better marketing)

-Low Hosting Costs (Bluehost.com)

-Completely Expandable – (You’re setup to add pages and features)

-Free Internet Marketing Advice – If you like to read – We will load you up with fancy Whitepapers on how to get your business flourishing.

WordPress Website Package 3 – Premium $2299

10 hours of Design

-WordPress (Top shelf/Robust/Superior Platform)

-Easy to Edit

-Branded – 10 hours of Design – Your Logo/Book Cover colors extended through the website or choose from color palette.

-Positioned for Online Marketing – this Basic package

-Essential Pages Premium (18 Total): About, Blog, Contact, Buy-the-Book, Expandable to dropdown pages + expanding your content

-Essential Plug-ins: Security, Spam, Backup, SEO, Google Sitemap, More

-Blog that includes best practices buildout

– Social Networks Integration: (10 Total)Facebook, Instagram, YouTube, Twitter, LinkedIn, and/or Pinterest

-Keywords to be found on Google (1 Searchable Phrase per page)

– Responsive Design Website (Display accurately between Desktop and Mobile Device and much, much more)

-Google Analytics & Webmaster Tools (Site statistics for better marketing)

-Low Hosting Costs (Bluehost.com)

-Completely Expandable – (You’re setup to add pages and features)

-Free Internet Marketing Advice – If you like to read – We will load you up with fancy Whitepapers on how to get your business flourishing.

-Geo-targetted SEO for location-based search

-Aggressive “High Ranker” SEO

These Websites are prepackaged concepts and priced accordingly. If you do not see something – Please ask. We can accommodate most any requests for a small add-on fee beyond our agreement for the prepackage website. The websites above that include design can be used for site enhancement and/or a basic logo design.

Documents & Information to get you Started:

SWOT – Strengths, Weaknesses, Opportunities, Threads –  Take a stab at this document. We are determined to define your brand and this is just the beginning. Fill it our and email it to joe@ijoe.us. 

Website Brief – Download this document and get started by filling in your information. Skip over anything your unsure about and email to joe@ijoe.us

If you do not have a Host Click here: Bluehost.com   Choose ‘Starter’ at $3.95/mo or $47/yr! Get domain here for free (in most cases) and add Site Backup Pro at $23/yr (optional), Domain Privacy Protection $12/yr (optional) and SiteLock Security for $24/yr (Optional).

If you do not have a Domain/URL (www.ijoe.us) Click here: Bluehost.com

More Features:

-Need something more? We can customize a website package for you!

-Expanding a package

-Hosting & Maintenance (All the technical stuff to maintain your website is done for you. (Inquiry with Joe)

-Logo, Letterhead, Business Cards, Bookmarks

-Social Media Setup

-E-commerce to sell items

-Marketing Automation Integration

Still UNDECIDED? Review the information below. You will find our offer to be much more cost efficient.

Basic Website Components and Costs

On average, the following figures can be applied to estimating the cost of a small business website (if you’d like a custom estimate for your website, call us at 952-929-9399 or Contact Us):

-Domain Name – $10/year (www.ijoe.us)

-Hosting – $10 to $100 a year (depending on traffic and hosting services) Bluehost

-Web Planning, Design and Development Time – 60 hours and up

-Continued Website Maintenance – $500 a year and up (depending on number/type of updates required)

-Marketing Your Website Online – $750 a month and up

CALL NOW – 952-929-9399 or contact Joe@ijoe.us

 

 

 

 

 

 

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Paul Pelletier of Boutique Sarfari hired me to build up his web presence. Paul had a small budget for SEO (Search Engine Optimization). We agreed on a price that would fit his budget and include his participation. I coached Paul through content planning, rewriting content to fit his brand, optimizing social media websites, marketing strategies and other resources for DIY (Do It Yourselfers).

Paul Pelletier is a trained corporate lawyer.  He’s been a dream client. He was very motivated to do the leg work to get traffic to his website. Together we built a solid SEO infrastructure for Boutique Safari. Paul powered through the extensive work necessary to optimize his web properties and get found online.

It’s recommended to spend an average of 20 hours per week on your Inbound Marketing Strategy. Paul spends at least that amount of time getting his website found online. And, its paying off. Paul is seeing small but incremental results. Typical in SEO. The proof is in the Google Analytics reports and the social media counts. See his update below.

Stats are very positive – almost at 25,000 site views on Google, over 250 followers on Twitter (about 15 per day each day), more likes and followers on Facebook and a Special Photographer’s Tour announced last week. Blogging and posting every two days at least. Adding videos every week – people love them!

Read about Paul’s methodology below. I asked Paul to share His-Story.

BOUTIQUE-SAFARI.COM

WEBSITE

1. Ensure website is attractive, user-friendly, geared to primary client base and their interests
2. Create lots of helpful sources of information and useful links on site – show you are thinking about your client’s needs. Try to get other sites to link back to you (this is hard but pursue it every chance you get)
3. Have more exciting photos and insightful visuals than content whenever possible.
4. Test site with actual clients and use feedback to improve site. Site should be a constant work in progress – it should never be built and then ignored.
5. SEO SITE TO THE MAX!
6. Blog fearlessly and regularly on your site and poke journalist and bloggers. Get them excited about you and form partnerships.

We hosted 2 Canadian journalists on a short safari two weeks ago. They now are pitching stories to CDN newspapers about their experience. They have the idea of writing about the unfair impacts of the Ebola outbreak on tourism in countries with no Ebola risk. I’ve also sent you my reply to their idea in a separate email. I’ve already asked them to post and share on our Social Media sites and they’ve already liked us and are following us. I ask them to write a review too.

7. Identify your competitive advantages or markets you wish to penetrate and laser focus your blogs and posts on them.  iJoe can run a report to assist you with this. 

Open Site Explorer is a link analysis tool that closely mimics what Google or Bing’s linkscape looks like. You can use it to explore all web pages indexed by search engines and get a huge amount of information about your competitors website.

8. Be CREATIVE – think of ways to prove you’re as unique as you think you are. iJoe recommended a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis that focused all our resources on our strengths and knowing our weaknesses.  In addition, We then focused our strengths in our marketing strategy to include our website, social posts, engagements and partnerships.

I wrote Ellen Degeneres to tell her about our Women’s and GLBT Safari Programs (with photos) and that no other safari company in East Africa does what we are doing. I told her about the 24 girls we are putting through school and shared photos of the high school grad ceremony of two of our girls. Also sent photos of me with my two biz partners. Asked if she would like to come to Africa and help us change lives, one safari at a time.

9. Ask clients to visit the website and to follow you on all social media they use.

iJoe used several Moz Pro Research Tools to track and improve SEO, social, branding, link building, and content marketing efforts. This gave Boutique Safari the ultimate advantage in building a solid SEO infrastructure. 

GOOGLE + (See Demographic profile)

1. Learn about the G+ site (very popular among Photographers), and how to take full advantage of specific communities of interest.

I created the ultimate partnership for Safari lovers and photographers, a partnership with a world renowned wildlife photographer, Natan Dotan. Its called the Photographer’s Workshop & Safari. Both Natan and I created Special Tours pages on our websites. Safari lovers can capture a lifetime experience with a world renowned photographer on hand. Natan Dotan’s page: African Photo Safari Tanzania.

2. Join relevant communities to exponentially increase your potential impact (we joined almost 100 communities that had a focus that we shared or that represented a market we wanted to penetrate and represented a total of almost 7 million members). You’ll have to send posts individually to each community but if you’re focused, you can send the same post to millions of possible followers each time you post. I aim for at least 3 million members with each post blitz. In one 48 hour period, I was able to get over 5000 new site visits with two exciting posts – Now up to 25,000 Views!

3. Post FEARLESSLY and CONSTANTLY – but make sure each post is laser focused at highlighting your competitive advantages or geared to a specific market group (for us that meant, travel writers/bloggers, travel agents, women travelers, adventure travelers, luxury travelers, photography/wildlife/nature communities, & gay/lesbian travelers). DON’T POST JUNK – QUALITY BEATS QUANTITY

4. Whenever possible link your posts back to your website with a hyperlink
5. Use hashtags (#) throughout posts to bolster search value and on Twitter @mentions to include twitter partners.
6. Videos are HUGE – they attract enormous interest IF THEY ARE INTERESTING. Ijoe recommends you always host all your videos on your own branded YouTube channel. YouTube has great search value, universal platform allows viewing on most mobile devices and easy to share in a variety of formats. 

7. If you see a post that gets tons of attention, review why and try to replicate that type of post. Learn what people like and service that interest.

8. Get personal – show that you’re human, use humor, share photos that include you to put a face to your brand

Hey Joe. thought you might like to see how I’m approaching Twitter users. I look at their focus and provide stuff that might interest them. Today alone I received 45 new followers so far.

9. Carefully think about what kind of client you’re trying to attract and put yourself in their world – then craft your posts to align with their values, interests, needs, questions. Be current and relevant.
10. Once you have a new client, ask them to post and comment on your posts and to post their own with links back to you
10. Track your stats and modify your strategy as needed.

Other notable steps to follow for FACEBOOK and TWITTER:

Whenever someone follows you on a different social media ask them personally to like and follow you on Facebook too. Ask your contacts, friends, etc to like you and follow you. Ask any new client to do same.

Constantly search for accounts that are relevant and follow them (we followed almost 300 accounts within first month that had a focus that we shared or that represented a market we wanted to penetrate). Look at each members number of followers, their focus, who they follow. This can really help you narrow your tweets and strategy to those that really matter.

Anytime someone follows you, tweet them a thank you and offer them a bit more about who you are. Offer to work with them (mutual advantage works)

Tweet FEARLESSLY and CONSTANTLY – but make sure each tweet is laser focused at highlighting your competitive advantages or geared to a specific market group (for us that meant, travel writers/bloggers, travel agents, women travellers, adventure travellers, luxury travellers, photography/wildlife/nature communities, & gay/lesbian travellers)

Joe Lusso of iJoe is a MarComm Expert, Inbound Educator, SEO Aficionado and Creative Wizard. 

Call Joe Lusso to get your success story underway.  And, of course follow Boutique-Safari.com.

 

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