Online inbound marketing is the primary way to get customers these days. So what handy tools are there to up your inbound marketing game?
Well, here’s a tip from us at Ijoe Inbound Marketing: try Google!
Here are a few of their free online marketing tools:
* Feedburner: This is handy popular free online tool. Have you ever seen an RSS (rich site summary) feed icon? Chances are you have, and it basically indicates that a user on any site, blog, newscast or otherwise, can choose to subscribe to that page (usually by clicking on the above icon). Subscribers then receive an automatic feed on whatever device or site they choose when the content is updated. Use an RSS feed to keep your clients up-to-date and to spread your service around on the web!
* Webmaster Tools: This tool will, in a manner of speaking, educate you on how well your site is performing against other sites. If you submit your site to Google, they will run several ‘tests’ to look at basic things like if your site is ranking on search engines, if your site is being linked properly, monitor your site’s performance and gives you tips on how to create a successful site. It offers you the 101 on SEO for your site, and this is especially handy for those of you that are the real webmasters of your site/product.
* Google Analytics: This is by and far the most popular tool for inbound marketing strategies. It will tell you everything you need to know about how successful your current marketing strategies are. It tracks sales and conversions, how marketing campaigns are related to content and keywords, what kind of traffic you are generating on your site, and whether it is all giving you the results you want!
* Product Search: It’s online shopping gone viral. Add your product or figure out who else is selling a similar product, and market it right there on Google, for free.
* Google Alerts & Google Trends: Use these to keep tabs on the competition or monitor a new developing story. They keep you up-to-date on new content on the web, and can give you fresh content ideas on what is “trending” right now, in your area!
Be sure to check out some of their other handy gadgets at Google Products.
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