Joe Lusso

“Joe joined Salo about the time we started really taking off in our new markets and desperately needed some digital marketing support, guidance and a strategy. Joe was eager and quick to learn our business and as a non marketing person, always willing to educate me on why we were taking a certain approach. We spent multiple meetings together going through prepared materials, getting updates on progress with a campaign and just brainstorming best practices and approaches as we sought to grow our brand. He was not only pleasant to work with, but was knowledgeable about the digital marketing space and willing to help others understand and grow in their knowledge as well. I have a much better understanding now, after working with Joe, about the world of digital marketing and the impact it can have on a high growth company.”

“Joe is a dedicated professional who lives and breathes marketing automation and digital marketing. His passion for the field is evident in every aspect of his work. Joe is not only data-driven and strategic but also possesses an insatiable desire to enhance and elevate digital marketing programs, across paid, earned and owned realms. He partners closely with his marketing colleagues, agency partners and the internal sales teams to develop targeted campaigns that not only drive brand visibility but also generate revenue by converting leads into valued customers. Additionally, Joe is unwavering in his commitment to continuous improvement. He seeks advancement of his skills, knowledge and expertise, demonstrating a proactive approach to staying ahead in the ever-evolving landscape. Equally commendable is Joe's willingness to share his wealth of knowledge and insights with others. But what truly set’s Joe apart is his exceptionally positive attitude. In any situation, Joe remains optimistic and enthusiastic. His collaborative nature is extremely valuable as he works closely with cross-functional teams to partner and enhance processes and programs.
 Joe is not just a marketing professional with a wide variety of expertise; he is deeply curious, a collaborator, a teacher and a great human being who brings out the best in himself and those around him.”

“Joe is an amazing digital marketing professional who I had the pleasure to work with the past few years at Salo and then Korn Ferry. Joe developed some incredible digital strategies at Salo and helped the overall Marketing function move our brand from average to exceptional. One of Joe's many strengths was his execution of Paid, Web, Earned Media, and Marketing Automation to drive Salo's revenue growth. I was on the talent side, and the work Joe did to help connect with and bring new, qualified talent into our pipeline was second to none. I would highly recommend Joe for any strategic digital marketing role - he would be an amazing asset for any company!”

“As our team's Digital Marketing Manager, Joe was the expert I relied on for so many things: inbound marketing, digital best practices, automated email campaigns, account based marketing, paid media campaigns, earned media and so much more. As the team's copy and content strategist, Joe provided me wise counsel on everything we did on our organization's website, always providing the latest information on what worked and what was upcoming. Joe is a great collaborator with not just sales but all business functions. He really understands how to connect with people genuinely, listen to input, and find common goals to get the work done. He is always seeking new knowledge and developing himself, whether it's new platforms, new data, and new digital trends. I was so lucky to have him as a mentor on not just digital marketing, but his vast experience with mergers and acquisitions, agencies, and being a positive, warm, and always fun human being, too. You want energy, positivity, and someone who can get things done? You want to meet Joe Lusso.”

“Joe Lusso has been instrumental in spearheading HubSpot and Salesforce integrations while coordinating a diverse team. He organizes various stakeholders to make sure everyone gets what they need out of a project and still executes the end product on time. Joe has been a key part of automating marketing and enhancing the sales experience for AllOver Media. He has also worked extensively with automating lead generation (Workflows) and is an expert in the area. His organizational and project management skills are fantastic and he's always a joy to work with. I fully recommend and endorse him.”

“For six months, I worked closely with Joe to build lead generation programs for our mutual client – AllOver Media. Joe is a hard-working, enthusiastic and driven digital marketing professional. What I appreciated most about working with him was his willingness to dig into any challenge. We ran into several issues with how data passed between HubSpot and SFDC. Joe always jumped on these issues and found the answers we needed to resolve the technical glitches. He also brought great ideas to the table. I highly recommend Joe as he is a top-notch professional. ”

“Joe helped us with our website's SEO and within days you could see the results. We're in our third full year of operation and our website has been running for two years. Our product has a very short selling season so these changes from last year have made a huge difference. Here's just a few impressive stats: site visits up 44%; visitors who shopped up 17%; orders up 86%; conversion rate nearly doubled to 1.6%. I wish we would have hired Joe when we started because I'm confident we would have seen these numbers last year!”

“Joe assisted me with the website development and Search Engine Optimization for a unique safari company in Tanzania. He is a consummate professional and was a excellent teacher. As a client, I found his style to be patient, creative, supportive and strategic. I would work with Joe again without hesitation. ”

“Joe's a great resource as our Inbound Marketing Specialist at Endura Financial. He brings a wealth of experience to our team in the online marketing arena. He has revamped our email marketing and social media strategies with a new infrastructure and a solid content plan. Joe is very knowledgeable in email marketing. He produced custom email templates to streamline our campaign development process and his first campaign got a 40.5% open rate! Joe has fearlessly stepped in to the role of managing many of the digital banking advertising formats (Digital Insight Online Banking, Intuit Financial Services, inLighten Digital Signage, Spectrio On-Hold Messaging and SilverCloud Breeze) enhancing our ongoing print campaigns. In addition, Joe's done some noteworthy work in local search engine marketing (SEM) and updating our branch and ATM locations on our mobile app. Joe has been my go-to guy for Internet marketing and is the Swiss Army Knife of marketing. He's an excellent collaborator, motivated project manager and a great problem solver. His idea to move our approval processes to an online format (Google drive) has had a very positive impact among the Executive Management team.”

“Joe has been a great asset to our company. He has helped us capture a social media audience, as well as build templates for our email marketing program. He's easy to work with, talented and extremely creative. Joe will continue to be an important piece of our internet marketing, as he offers ongoing support from his initial work.”

“Joe is a master in the world of digital marketing! I hired Joe to develop my first website and was impressed from our very first conversation with his depth and breadth of knowledge about the world of online marketing and social media. He not only coached me on how to write my content to achieve maximum search results, but he also worked me with on building my brand -- from logo creation to creating the look and feel on my website that truly represent who I am. Joe takes a 360 degree perspective to ensure that all the social media avenues are connected and driving traffic to my website. I so appreciated the education that Joe provided as well about website design and digital marketing. His personable approach, patience and commitment were the best! He far exceeded my expectations, both in the end product and the process he uses with clients. He has my full endorsement!!”

“Joe helped me launch my first website, and was able to create the result I wanted at record speed and at a fraction of the cost of other consultants and developers I had been considering. What I most appreciated about Joe was his commitment to helping educate me on social media, and how to bring traffic to my site and make it a "living entity." I was also very resistant to blogging, but Joe told me a few stories about people new to blogging that actually left me excited and enthusiastic about the process. Joe was great at communicating, always followed up quickly, and made himself very available for ongoing consults after the site was completed. I recommend Joe very highly.”

“Details of original recommendation: "Joe guided me through the challenging task of re-branding my business along with how to create a professional internet identify which included an Inbound Marketing Plan. What Joe offered was above and beyond what I had initially thought possible." Service Category: Business Consultant Year first hired: 2011 Top Qualities: Great Results, Personable, High Integrity”

“I recommend Joe Lusso as a digital consultant. He's overseen the design and development of my new website and helped me learn how to interface with the social media world. Unlike many in this category, he works very hard to keep up with the latest developments (e.g. the evolving world of Google). This is very valuable as digital expertise needs constant updating. Yesterday's knowledge can be detrimental, not just out of date. Joe is a good communicator, personable, and reasonable. I wouldn't hesitate to use him again. And I will.”

“Joe is blessed with so many skills people work their whole lives to attain -- he is a superb communicator, has great attention to detail, anticipates the needs of others, and performs his work with both consistency and speed. While working at Tecmark, I always viewed Joe as one of the main team players. He was open and willing to share his opinions and ideas as well as be receptive to feedback. He treated co-workers, clients, and vendors with the utmost respect and kindness. I truly miss working with Joe -- he was one of those people who could energize a person each day with his strong work-ethic and positive attitude.”

“Want action and results? Mr. Lusso provided us with great information, innovative ideas that were aligned with the mission of our work and better yet, actually implemented and delivered! I am incredibly impressed by his ability to take initiative, follow through and deliver a great product. It's been an honor to have Joe work with us at One Yoga. Thanks to his leadership we are better able to deliver our services to more and more people.”

“Joe is a highly creative, outside the box thinker who has the ability to take marketing opportunities from concept to implementation to analysis. He actively works with clients and colleagues to clearly understand their needs and successfully target cost effective solutions. Joe is a seasoned marketing leader dedicated to delivering superior program results while maintaining financial goals. I have worked with Joe on many projects and he consistently delivers outstanding, cost-effective and innovative solutions. He is a high-energy individual who thrives on turning challenges into opportunities with superb results. Joe is a solid team player who possesses strong communication skills. During his tenure at Tecmark he was highly-regarded by both his peers and his leadership team.”

“As a current board member of One Yoga and past vice-chair of the board of directors, I have witnessed firsthand Joe's deep knowledge of the practice and discipline of yoga. Coupled with his marketing expertise and a passion for innovative and creative strategies-- particularly those that employ web-based and state-of-the-art electronic communications methods--he has been instumental in engaging new audiences and developing increased brand identity and recognition for the organization. I highly recommend his services as a marketing consultant and advisor.”

“I managed Joe at an Electric Utility in the 90s. Joe possesses superior project management skills and has a unique analytical ability. He conducts in-depth research prior to executing and delivering on a project to ensure its success. Joe not only thinks and makes people think CRM, he executes and makes people execute CRM to revamp marketing campaigns that significantly increase lead volume, reduce cost and decrease the time to produce and launch campaigns. In addition, Joe is a special event guru. Hire Joe to organize and manage your event, and you can be assured he will boost event attendance. Joe knows what is going on in his Market and uses that information to come up with innovative and fresh ideas. Joe would make a great asset for any team. Currently, Joe and I are classmates; pursuing an Internet Marketing degree at Rasmussen College.”

“Joe is dedicated 100% in all areas of his job and a pleasure to work with. He is extremely organized, detailed and productive. If there is a deadline to be met Joe gets the job done before the due date. Joe is a team player who appreciates giving and receiving input from co-workers. If given the opportunity to work with Joe again I would grab that chance as fast as I could.”

“Joe is a model employee. His attention to detail and quality is exemplary and his employer and co-workers reap the rewards of having Joe on their team. I endorse Joe 100%.”

“Joe and I worked together at Tecmark for about a year. He was one of those people that you looked forward to seeing each day. His positive attitude seemed to have a way of rubbing off on those around him. There was always loads of work that needed to be done in this startup company and few people to do the job. Joe was always willing to lend a helping hand and take on “other hats.” He was accountable in its true meaning. He always did the job well the first time around. He was incredibly detail oriented and was able to quickly remedy any issues that arose. He knew the intricacies of Tecmark’s proprietary system and documented the print process, proactively identifying areas of weakness to help create automated solutions. Joe was a terrific asset to Tecmark and I am confident he would be a strong asset to any company he joined.”

“Joe's flexibility and strong decision making demonstrates a level of experience that affords him the ability to manage projects with the best interests of his clients in mind, producing high quality work on time and within budget. Joe is a pleasure to work with.”